Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Episodes
10 episodes
What “Good Enough” Actually Means for Early Brands | Simon & Scott
Early-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh a...
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Season 1
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Episode 10
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23:54
Looking Premium vs Being Premium | Simon & Scott
Loads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.In this co-hosted episode of Makin Mighty: The Challenger Sessions
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Season 1
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Episode 9
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13:41
Why Buyers Don't Buy The Story You're Telling | Simon & Scott
Founders love their origin story. Buyers don’t buy it.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack why brand storytelling so often falls flat in retail and co...
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Season 1
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Episode 8
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13:54
Why Your Content Isn’t Working (It’s Not the Algorithm) | Simon & Scott
A lot of founders blame the algorithm when their content doesn’t land. It’s a convenient scapegoat.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what’s really ...
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Season 1
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Episode 7
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21:32
The Retail Reality: Getting Listed and Staying Listed | Jasmine Wheelhouse (Taking the Pea)
Getting listed is not the win...it’s permission to start proving yourself.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by Jasmine Wheelhouse (CEO/“Pea-EO” of Taking the Pea<...
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Season 1
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Episode 6
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23:43
Design Won’t Save Your Brand | The Basics Challenger Brands Ignore (Simon & Scott)
Design matters. But design cannot rescue a product or business that does not deliver.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner get into the uncomfortable truth fo...
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Season 1
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Episode 5
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26:04
Why Most Challenger Brands Don’t Deserve Their Confidence | Simon & Scott
A lot of early-stage brands feel world-class before they’ve actually proven anything.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott dig into a pattern we keep seeing:...
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Season 1
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Episode 4
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16:44
How Challenger Brands Find a Voice That Sells | Kevin Karaca (The House Outside)
Most food and drink brands say they’ve got a tone of voice but walk down any supermarket aisle and you’d struggle to tell them apart.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by
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Season 1
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Episode 3
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33:40
Building a Challenger Brand in a Brutal Category | Holy Moly
Chilled is one of the toughest places to build a food brand and most challengers don’t survive it.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh sits down with Gaz Booth, founder of Holy Moly, to...
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Season 1
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Episode 2
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27:49
