Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Makin Mighty: The Challenger Sessions
Looking Premium vs Being Premium | Simon & Scott
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Loads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner break down the difference between looking premium and being premium — and why getting this wrong is one of the fastest ways to lose trust (and repeat purchase).
We cover:
- why premium needs to show up in the whole customer journey, not just the packaging
- how small details (emails, delivery, unboxing, service) create the premium feeling
- the Zappos story: customer service as the real differentiator
- how premium pricing without premium value (or margin) falls apart quickly
- why over-engineering can be as bad as under-delivering
Link:
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Thanks for listening. See you next time
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