Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Makin Mighty: The Challenger Sessions
Why Your Content Isn’t Working (It’s Not the Algorithm) | Simon & Scott
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A lot of founders blame the algorithm when their content doesn’t land. It’s a convenient scapegoat.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what’s really going on: most challenger brands don’t have an algorithm problem — they’ve got a messaging problem.
We get into:
- why “going viral” is not a strategy
- how consistency beats random spikes
- why knowing exactly who you’re talking to changes everything
- what great brands do differently (Surreal, Red Bull, and a couple of weird ones you’ll want to look up)
If you’re building a challenger brand and posting loads without seeing results, this episode will help you tighten the message and make content easier to create.
Links:
Makin Mighty: www.makinmighty.com
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And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.
Thanks for listening. See you next time
makinmighty@gmail.com