Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Makin Mighty: The Challenger Sessions
What “Good Enough” Actually Means for Early Brands | Simon & Scott
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Early-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what “good enough” really means for challenger brands, and why perfection is often just procrastination dressed up as strategy.
We cover:
- why selling early beats endless planning
- where you can compromise (and where you absolutely can’t)
- why big brands still launch products that flop, even after loads of testing
- the difference between being “rough and ready” vs being careless
- a useful mental model: “precisely wrong vs roughly right”
If you’re building a challenger brand and feeling pressure to look bigger than you are, this episode is a reset.
Link:
www.makinmighty.com
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Thanks for listening. See you next time
makinmighty@gmail.com